By THE SLEDGEHAMMER
You know the routine. You see those screaming ad headlines that will rivet your attention from across the page. But most times what you don’t realise is that there is an asterisk next to a seemingly unbelievable claim in the headline. Taking a leaf out of legal document verbage where asterisks always come […]

By The Hammer
They say every dog has its day. And BBDO/Proximity outdid and out-howled themselves last Friday night in the biggest ever Gold haul in the history of the 4As Kancil Awards. For those thankless cynics out there keen on unleashing side farts about this, here are the facts:

BBDO/Proximity won more than three times the […]

Ad agencies are still are not structured to handle the online media realities of today. And it got me thinking, which is not necessarily a good thing.
Walk into an ad agency today, and in the middle of the meeting, tell them you want to brainstorm about new media possibilities. Chances are, your hosts will back […]

SLEDGEHAMMER EXCLUSIVE: “Reality is merely an illusion, albeit a very persistent one.” Albert Einstein
‘Perception is Reality’ was actually first coined by Rolling Stone magazine some 20 years ago, who used it as a theme for an advertising campaign. The theme played off the idea that most people perceived Rolling Stone magazine as a publication that […]

A storm brewing among two media giants is destined to shake up Indonesia’s broadcast industry!
Two of Southeast Asia’s richest tycoons, Malaysian T. Ananda Krishnan and Indonesian James Riady, who formed an alliance in recent years are now facing breaking point in their partnership. A Straits Times Singapore article revealed
some troubling details and I quote largely […]

OK, OK, I can’t help myself! The latest hit comedy with my namesake Singh is Kinng was too tempting to excuse from the headline. And let me just add that the title of this movie inspired this article.
Now back to earthly pursuits in the world of advertising. This week we’ll talk a little about clients, […]

As competition builds up in a tough economy, agencies find themselves becoming increasingly irrelevant!
When I returned to writing my regular column in this paper two weeks ago, the piece was too painful for some to bear.
The truth hurts when I write about how we have painted ourselves into a corner and shortchanged the industry by […]

BY THE SLEDGEHAMMER
How are media agencies making money?
After the poor sods painted themselves into a corner
the buck is now stopping at media owners….
My good friend SP Lee once told me: if you give an accountant RM100 to run a business, he’ll use RM80, save you RM20 and return that as profit. But if you gave […]

BY MAC ATTACK
Is there really such a thing? Well, perhaps. I know quite a few chaps who really understand the finer points in making the web work for their clients. They know their stuff intimately, have designed various methods of measurement and do deliver results that make the clients investment in them pay off reasonably […]

BY MAC ATTACK
This is a scoop that’s exclusive to this blog only.
Put aside your mouse boys and girls, advertising in Malaysia is about to get really high-tech. I spent a Saturday with a bunch of real moneyed kids – but the ones with good brains on their shoulders. Aside from the free single malts, they […]